Demographics

Our award-winning content has earned us a loyal user base, which represents an ideal demographic for advertisers. We have built up our audience over the last eleven years and they trust us to point them to the best financial service providers. An InvestorGuide.com advertising campaign is a great way to reach high-net-worth, internet-savvy individuals who make their own financial decisions. Here is a summary of our audience:

Online Behavior

71% trade online
82% make 5 or more investments per year
44% make 5 or more investments per month
89% shop online
60% purchase travel online
45% bank online
79% purchase financial products online

Gender, Age, and Education

66% male
34% female
65% ages 24-54
72% have a college degree
32% have an advanced degree

Portfolio

73% with annual household income of $75,000 or more
51% with portfolio size of $100,000 or more
30% with portfolio size of $250,000 or more
86% invest in stocks
82% invest in mutual funds