Best Way to Find Insurance Agent Candidates

Nothing beats word of mouth, especially when it comes from someone who has had claims experience with an agent. The best minds in the insurance industry say the place to start your search is with friends, relatives, and co-workers to determine whom they use as an insurer.

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Word of mouth can be particularly telling for insurance agents, especially when you are talking to someone who has had claims experience with both the agent and the insurer.
Beyond that, the national accreditation and membership organizations have lists of advisors in your area.
The National Association of Insurance and Financial Advisors, for example, has a "Find An Advisor" function at its website, You can find an independent agent or broker by going to, the website for the Independent Insurance Agents and Brokers of America, and clicking on "Find an Agent." You can do credential-specific searches too; the CPCU Society, for example, has a search function that will help you locate Chartered Property Casualty Underwriters in your region; go to If you currently work with an agent but need to find a new one to handle a special need, be sure to get a referral from your current advisor. For example, the agent for your home and auto coverage may not do life insurance or long-term care coverage, but probably knows a few agents who do.
By Chuck Jaffe
Chuck Jaffe is a senior columnist and host of two weekly podcasts at MarkWatch. He has also been a guest speaker on several television and radio shows.

Copyrighted 2020. Content published with author's permission.

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