Starbucks Shares Near All-Time High; S&P 500 Up 12% in 2014

Despite ending the day in the red, stocks are still on track to make strong gains in 2014. The S&P 500 is up 12% in 2014 alone. Starbucks (SBUX) shares approached all time-highs today after unveiling their ambitious 5-year growth plan. The coffee chain plans on adding additional stores, increasing menu offerings and offering alcoholic beverages in hopes of nearly doubling their annual revenue by 2019. This has some investors worried as they believe Starbucks may expand too quickly, and fall victim to the same troubles as McDonald's (MCD). McDonald's is the prime example of the woes of expanding too quickly; adding more menu items have caused more harm that good as the overloaded menu has become a burden on employees and has increased wait times.

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Published on Dec 4, 2014
By InvestorGuide Staff

Copyrighted 2016. Content published with author's permission.

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