Markets Flat in Friday Trading

Markets ended the week with a whimper, hardly moving at all on the day. The Dow gained 20.32 points in trading, and closed at 18,272.56. The S&P 500 was up just barely, with a 1.63 point gain to end the day at 2,122.73. The NASDAQ fell -2.51 points to close at 5,048.29. In overseas trading, markets were mixed and anything but flat. Germany's DAX fell -111 points, while Hong Kong's Hang Seng shot up another 546.25 points on the day.

Tech Rally Stopped Cold In Trading Today.  After a booming 3 days, the tech sector's latest rally stopped in its tracks.
Most companies were either flat today -- like Apple (AAPL) and Microsoft (MSFT) -- or fell, like Google (GOOG) did. The search giant was down nearly -1% on the day, and lost -4.55 points to close at $533.85 per share. The leading loser in the sector was Symantec (SYMC), which is struggling now that its anti-virus software is becoming less popular and less necessary as operating systems improve. Symantec dropped like a rock in trading today, losing nearly -5%. The software company fell -1.42 points to close at $24.48 per share.

Netflix Booms On Overseas Streaming Rumors.  Popular internet television and movie streaming site Netflix (NFLX) is set to show China the joys of binge-watching, according to the latest reports. The company is in talks to start streaming overseas, primarily in Asia. The deal isn't just limited to China, though. If the partnership goes through and Netflix keeps pushing, it could be a worldwide entertainment powerhouse. Netflix share prices were up 4.50% on the day, gaining 26.40 points to close at $613.25. Netflix was the leading gainer in the tech sector today.

Bed Bath & Beyond Up On Strong Sales.  Housewares giant Bed Bath & Beyond (BBBY) had a great day today, with share prices rising on the back of strong Q1 sales. The markets weren't as kind to the rest of the retail trade sector, but the company's strong management and loyal customer base has had them up this quarter. Bed Bath & Beyond gained 5.31%, or 3.70 points, to close the day at $73.35 per share.

Yum! Brands Could Rise As Much As 30% According To Analysts. The analysts at JP Morgan (JPMPRD) just gave Yum! Brands (YUM) a big upgrade. They think that Yum! has the potential to rise as high as $100 per share, and that the company has done a good job of paying down debt and improving its position in the marketplace. Yum! shot up 3.94 points on the news, and closed the day's trading at $93.96 per share, up from $90.

Keurig's Big Product Unveiling Fails To Impress.  Keurig Green Mountain (GMCR) showed off their newest innovation to investors today, and it didn't go well. The latest device, which chills soda cans quickly, failed to get the attention of investors. Worse still, rumors of the product debut and the company's weak position in the marketplace teamed up to sink Keurig's share prices. After the presentation, Keurig stock fell by -8.81 points and closed at $94.26.
Published on May 15, 2015
By Aaron Phillips
Aaron Phillips is a financial researcher and journalist based out of Michigan. He regularly writes the IG Daily and IG Weekly columns.

Copyrighted 2016. Content published with author's permission.

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