Staples.com and StaplesAdvantage.com Gets Revamped
  PUBLISHED ON: Jul 30, 2015
Staples, Inc. (SPLS) recently announced that Staples.com and StaplesAdvantage.com just completed it site redesigns. The internet retailer has been focused on mobile in customer convenience, multi-device and multi-channel growth over the past years to further expand its ecommerce offerings within the United States.

"The new Staples.com will now change the way you browse," said Faisal Masud, executive vice president of global e-commerce for Staples.
"Pages have been de-cluttered of elements that were distracting to the user before."

With the new revamp, customers on the websites will expect to see more focus on its features You'll now see and information that customers care about the most, like reviews, product images and delivery estimates. "The refreshed look and feel of StaplesAdvantage.com, from the home page to order confirmation, will make it even easier for our larger business customers to shop," said Masud. "Users will immediately notice an overall improved functionality of the site in their digital shopping experience, allowing them to quickly and efficiently get the products they need to succeed.

The internet retailer also recently celebrated its launch of Windows 10.

With the arrival of new devices, deals, demonstrations and free services. Customers can now purchase the latest devices optimized for Windows 10 online at Staples.com and upgrade eligible devices to Windows 10 for free with Staples EasyTech Services. "Staples is excited to help our customers experience the best of Windows 10, said Peter Scala, executive vice president, merchandising, Staples. "We've got the latest tablets, laptops and desktops, and our skilled EasyTech associates can help educate our customers on the benefits of Windows 10, and help them easily experience and transition to the new Windows 10 platform."

Staples has over 100,000 products available for shipping to its customers. The company's strategy is aimed at increasing strong profits. "Staples is investing to provide a superior multi-channel shopping experience through the use of our websites, mobile assets and stores," said Brian Tilzer, Staples SVP, global ecommerce.

"Our vision is to establish Staples as the single-source product authority for millions of businesses," said Ron Sargent, Staples' chairman and chief executive officer. He continued:
We are building on the strengths that are the foundation of our success by focusing on five key priorities:

  1. accelerate growth in our online businesses;

  2. fully integrate retail and online;

  3. improve retail store productivity;

  4. restructure our International Operations; and

  5. return cash to stakeholders.


Copyrighted 2015. Content published with author's permission.

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