Is Apple's New Upgrade Program Too Good To Be True?
Apple's description of their upgrade program:
"Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively."
Apple's new upgrade program will allow you to get a new iPhone without having to pay the bulk of the cost upfront, unlike the wireless carriers that require you to pay $199 for the 16GB iPhone on contract.
What Apple's New Upgrade Program Offers You:
- You will be able to get a brand new iPhone every year.
- The phone will be unlocked and you can choose which carrier you want to go with.
- The program comes with AppleCare+ for free.
Now, you are probably thinking, "A new unlocked iPhone every year with AppleCare+ for only $32/month. That's great, sign me up", but there are many details for this program that have yet to be disclosed.
To start, let's compare Apple's new program to those of the wireless carriers to see if Apple's new program isn't too good to be true. First off, Apple's new program is simply a 24-month installment agreement similar to what the wireless carriers are offering. Once you have payed the first 12-month installment as part of the agreement, you will then be able to upgrade your iPhone for a brand new one. After exchanging your current iPhone for a new one, you will start the whole process over again until following year. Unlike the individual carriers, Apple is selling you an unlocked iPhone which you can take to any carrier. The overall selling point to this program is that you can get a brand new iPhone every 12-months for only $32 per month.
Published on Sep 12, 2015By Cody Eustice
Posted in ...Market Commentary