India Could Provide Netflix With Major GrowthNFLX), a global internet television provider has significant expansion opportunities in India but, with a key disadvantage of excessive pricing compared to other regular cable and television programs broadcasters in the country.
Netflix in IndiaThe worldwide introduction of Netflix recently has induced notable customer interest across India with huge number of users shortly signing up for the innovative online television services in the country from the very first day.
Apart from the limited programs catalog that was launched in India, there are also less viewing options in the country.
It appears that Alphabet Inc's (GOOG)(GOOGL) Google Chromecast is the simplest and the most reasonably priced option for Indian citizens devoid of smart television sets.
Google has recently introduced an innovative video streaming dongle in India priced at Rs 2,999.
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Netflix supports Chromecast, but doesn’t work with Android boxes. But, Indian viewers are likely to see their access grow considerably in 2017. Will the catalog keep pace?
Limited catalog limits growth numbersThere are certain extremely popular TV shows on Netflix including: Master of None starring Aziz Ansari as Tom Haverford; Narcos based on a storytelling script showcasing the chronicles of Escobar’s activities related to the selling of cocaine to the United States in the 80s to early 90s; Daredevil which is based on a thrilling storyline where its main character Matt Murdock plays a superhero and fights crime at night while just a lawyer in daytime; Making a Murderer which is a brilliant real-life thrilling documentary on strategic exposing of corruption all through the enforcement of local law; Grace and Frankie which is a serial exposing the unusual love between the husbands of two elderly women that are forced to live together.
These shows have found an excited audience in India. The major issue is that no programs available for the Indian audiences in the country’s native language. That's a major barrier to its growth in a non-English speaking nation.
Further, Netflix’s online television services are overpriced compared to India’s existing tariff plans with other television or cable operators, forcing the audiences to stick with their traditional television program broadcasters.
Importantly, Netflix is expected to face tough competition from several other similar online television program services providers such as, BoxTV and Hooq that provide similar services at more reasonable price points.
However, if Netflix can improve its catalog, it can leverage its existing global brand and library to outpace nearly every local competitor.
If Netflix can crack the Indian code, big growth awaitsGoing forward, Netflix is expected to make increase its push into India and provide highly exclusive content in the country. It's not a highly discussed subject, but improving its access to a country with over 1 billion people may provide the company with years of renewed growth.
Published on Oct 5, 2016By Subhen Mittra