A term used by business to describe a person or entity who has purchased goods or services, or who is expected to do so in the future. It is the customer around which most businesses structure their model and mission to generate loyalty and goodwill that will produce ongoing relationships and referrals which are the key to profits.
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forward integration
market research
customer profitability analysis
Direct Market Access
open credit
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discretionary funds
margin of safety
operating profit
start up financing
Organisation for Economic Co-operation and Development