A term used by business to describe a person or entity who has purchased goods or services, or who is expected to do so in the future. It is the customer around which most businesses structure their model and mission to generate loyalty and goodwill that will produce ongoing relationships and referrals which are the key to profits.
Browse by Subjects
enterprise resource planning
See All Related Terms »
dead cat bounce
American Psychological Association (APA):
Chicago Manual of Style (CMS):
Modern Language Association (MLA):