do not reduce (DNR)
An instruction used to tell the broker how to handle a limit order to buy or stop order to sell on the record date for a security issuing a cash dividend. The price of a security is typically reduced by the amount of the dividend when the stock goes ex-dividend. Investors have a choice of reducing the price on a limit buy and sell stop orders by a commensurate amount or issuing a do not reduce order, in which case the order will stand as originally entered.
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