incentive
noun

something which encourages a customer to buy, or employees to work better

"...some further profit-taking was seen yesterday as investors continued to lack fresh incentives to renew buying activity" [Financial Times]

"...a well-designed plan can help companies retain talented employees and offer enticing performance incentives - all at an affordable cost" [Fortune]

"...the right incentives can work when used strategically" [Management Today]

"...an additional incentive is that the Japanese are prepared to give rewards where they are due" [Management Today]

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Investment Company Amendments Act of 1970
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