mark up
noun
  1. an increase in price

    Examples
    • We put into effect a 10 per cent mark-up of all prices in June.

    • Since I was last in the store they have put at least a 5 per cent mark-up on the whole range of items.

  2. the difference between the cost of a product or service and its selling price

    Usage
    we work to a 3.5 times mark-up or to a 350 per cent mark-up
    we take the unit cost and multiply by 3.5 to give the selling price
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