The activities in which a firm engages intended to induce buyers to select its product. Models of perfect competition omit this activity, assuming that each firm can sell all it wishes at the prevailing price. Models of imperfect competition are more likely to include this, though in practice models of international trade seldom do.
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sales per share
sales, general & administration (SG&A)
functional budget
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self-supporting debt
liquidity ratio
cost of living adjustment
labour rate price variance