1. the act of investing money again in the same securities

  2. the act of investing a company's earnings in its own business by using them to create new products for sale

"...many large US corporations offer shareholders the option of reinvesting their cash dividend payments in additional company stock at a discount to the market price. But to some big securities firms these discount reinvestment programs are an opportunity to turn a quick profit" [Wall Street Journal]

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balance of retained earnings
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