retail
noun

the sale of small quantities of goods to the general public

Usage
the goods in stock have a retail value of £1m
the value of the goods if sold to the public is £1m, before discounts and other factors are taken into account
adverb
Usage
he buys wholesale and sells retail
he buys goods in bulk at a wholesale discount and sells in small quantities to the public
verb

to sell for a price

Usage
these items retail at or for £2.50
the retail price of these items is £2.50
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