start up
noun

the beginning of a new company or new product

Example

We went into the red for the first time because of the costs for the start-up of our new subsidiary.

"It's unusual for a venture capitalist to be focused tightly on a set of companies with a common technology base, and even more unusual for the investment fund manager to be picking start-ups that will be built on a business he's currently running." [InformationWeek]

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