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Bits Blog: Google Changes Its Ad Program to Try to Solve the Mobile Ad Riddle
bits.blogs.nytimes.com - Google made the biggest change to its AdWords program in years, forcing advertisers onto mobile devices and raising protests from some digital ad companies.... [Read More]
 
Your Money: For This Girl Scout, It’s More Than Pushing Cookies
nytimes.com - Selling Thin Mints and Samoas has brought Mary Ruiz self-esteem, money skills, a sense of accomplishment and some great electronic gear. Not bad for a 10-year-old.... [Read More]
 
I.H.T. Special: Social Media Firms Move to Capitalize on Popularity in Middle East
nytimes.com - The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising.... [Read More]
 
Dannijo Sells Jewelry and a Lifestyle, a Picture at a Time
nytimes.com - Largely through social media, Dannijo went from a few homemade necklaces, strung together in an East Village apartment, to a top seller at Bergdorf Goodman and Shopbop.com.... [Read More]
 
TIMESCAST: Super Bowl Ads Recall Days Gone By
nytimes.com - TimesCast Media+Tech: The successes and failures of this year’s Super Bowl ads. | Ang Lee on the technology behind “Life of Pi.” | An interactive project encourages action against human trafficking...... [Read More]
 
Advertising: Super Bowl Commercials Relied on Outdated Ad Tactics
nytimes.com - The ads CBS broadcast nationally represented a missed opportunity for marketers to show that they understood how modern consumers think and behave.... [Read More]
 
The AR-15, the Most Wanted Gun in America
nytimes.com - Aggressive marketing and savvy manufacturing have helped recast the place of guns in American life, turning AR-15-style rifles into a fast-growing profit center.... [Read More]
 
Advertising: Old Spice’s Wild Collection Introduces New Scents
nytimes.com - The advertising campaign for Old Spice’s new line emphasizes a subtle smell that still has a sophisticated yet primal appeal.... [Read More]
 
Advertising: From Barbasol, Shaving Advice Across the Generations
nytimes.com - Barbasol shaving cream is beginning a cheeky campaign in which an Oregon Trail pioneer, a 1920s baseball player and a World War II soldier speak to today’s men.... [Read More]
 
Advertising: Super Bowl Ads Will Be Heavy on Colas, Beers and Cars
nytimes.com - Six automakers are expected to advertise eight car brands during the game, while six other companies are to advertise eight beverages.... [Read More]