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INVESTORGUIDE.COM SIGNS LICENSING AGREEMENT WITH E*TRADE FOR INVESTOR EDUCATION
Arlington, VA (Feb.24, 2000) - InvestorGuide.com, the leading online guide to investing and personal finance, today announced that it has signed a licensing agreement with E*TRADE Group, Inc. (Nasdaq: EGRP), a global leader in online personal financial services. Under the arrangement, InvestorGuide.com will license InvestorWords, the Internet's most comprehensive online financial glossary, to E*TRADE, thereby providing E*TRADE customers and site visitors with complete and customized access to this powerful educational resource.
InvestorGuide.com currently licenses InvestorWords to more than three dozen high-quality financial web sites. This arrangement will complement E*TRADE's current suite of online trading tools and resources, increasing its ability to enable its self-directed customers and site visitors to realize their financial goals.
"This is an exciting opportunity for InvestorGuide.com, especially because we have developed a relationship with an industry leader whose core philosophy mirrors our own," says Thomas Murcko, CEO of InvestorGuide.com. "Like E*TRADE, we pride ourselves on our mission of empowering individual investors with the tools and resources they need to take control of their investing decisions. The InvestorWords licensing arrangement fits perfectly within this common mission."
InvestorGuide.com's strategy of licensing its content increases its brand awareness and customer reach to the company's entire suite of web sites, and provides its licensees with a fully customizable glossary and other content to offer to their own visitors. InvestorWords includes over 5,000 investing terms with over 15,000 links between related terms, allowing for quick and easy navigation.
"Over the last three years we at InvestorGuide.com have helped millions of people become smarter investors, and our new partnership with E*TRADE will enable us to help millions more," explains Murcko. "We will continue to develop innovative tools and resources and to forge other far-reaching partnerships with financial leaders, to further democratize investing for everyone."
About InvestorGuide.com
InvestorGuide.com, the leading online guide to investing and personal finance, is published by WebFinance Inc., a privately held company headquartered in Arlington, Virginia. The company focuses on empowering individuals to take complete control of their investing and personal finances, both through its own sites (InvestorGuide.com, InvestorWords and Investorville) and by licensing its content to dozens of other sites. InvestorGuide.com has won almost every web site award since its launch in 1996 and continues to grow rapidly. For additional information on InvestorGuide.com and the sites and newsletters it publishes, please visit http://www.investorguide.com, email murcko@investorguide.com, or call (703) 351-1495. For more information on licensing the InvestorWords glossary, visit http://www.investorwords.com/licensing.html.
About E*TRADE
E*TRADE, a global leader in electronic personal financial services, is the world's most-visited online investing site according to Media Metrix (9/99), offering value-added investing and research features, premium customer service and a redundant, proprietary Stateless ArchitectureSM infrastructure. In addition to the US, E*TRADE presently serves customers through branded web sites in Japan, the U.K., Sweden, France, Korea, Australia, New Zealand, and Canada. E*TRADE has been recognized for its leadership in online brokerage by Lafferty Information and Research Group, PC Magazine and Smart Computing magazine. E*TRADE Securities Inc. (Member NASD/SIPC), and its parent company, E*TRADE Group, Inc. have offices in Northern California and in other major business centers in the US and worldwide.
Important Notice:
E*TRADE is a registered trademark of E*TRADE Securities, Inc. All other trademarks are properties of their respective owners. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, market acceptance of the Destination E*TRADE web site, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, seasonality, the development of new products and services, the enhancement of existing products and services, competitive pressures (including price competition), system failures, economic and political conditions, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual report filed by the company with the SEC on Form 10-K (including information under the caption "Risk Factors") and quarterly reports on Form 10-Q.
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