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The Highlight of Yesterday's Apple Event was: Steve Jobs
Excerpt from the InvestorGuide.com Stock of the Day on 9/10/2009

Events held by Apple always seem to drum up a lot of excitement beforehand, as investors and consumers speculate about new product launches and new technologies. In some cases, consumers are pretty good at predicting what is next to come, but at other times, the guesses fall far from actuality. The company held a digital music event yesterday, and the rumors were flying as always. Did Apple manage to live up to the expectations of its consumers, what surprises were in store, and what affect will this all have on the performance of Apple's stock?

A wide variety of products had been speculated, some based on previous Apple trends, others simply based on consumer desires. There had been talk of a tablet computer, and an iPod touch which incorporated a video camera. Some were hoping for news relating to the newly released and remastered Beatles catalog. Unfortunately for these eager consumers, none of these items were announced at this event. However, the one question that seemed to run throughout was if they would see a return of Steve Jobs himself, and when Jobs appeared on stage for the first time in approximately a year, this made many people forget any of their other disappointments. Jobs received a standing ovation from the crowd, and spoke briefly about his personal life including his liver transplant, before moving on with the event. Since the event, many analysts have mentioned that regardless of the rest of the event, was in itself enough for them to remain optimistic about the future of Apple. More >


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Analyst's Upgrade Sparks Gains for Apple
Excerpt from the InvestorGuide.com Stock of the Day on 5/26/2009

Since there were few earnings reports on this first trading day since the Memorial Day holiday, many investors instead looked to economics reports and analysts opinions to get a read on the markets. The jump in consumer confidence prompted stock prices to rise for many retail companies, including Best Buy (BBY: Charts, News, Offers) and Macy's (M: Charts, News, Offers). And while this reaction is expected, more surprising was the strong reaction to one analyst's rating change for Apple Inc. Kathryn Huberty, an analyst with Morgan Stanley, made her announcement this morning, and investors responded immediately. Was the change positive or negative for this popular electronics company, and how have investors reacted so far? More >

Should You Buy Apple's Stock Along with the new iPhone?
Excerpt from the InvestorGuide.com Stock of the Day on 6/9/2008

Apple is widely expected to introduce a second-generation version of its iPhone later today during a keynote speech by Steve Jobs at the company-sponsored Worldwide Developer's Conference. Everywhere you look, there seems to be intense speculation about the features that the iPhone 2.0 will carry. Nobody generates hype quite like Apple and Steve Jobs, they have the formula down pat -- keynote address at a major conference, drop a few hints here and there in the days preceding the event, guard secrets about the product in a fanatical manner and then finally, coyly introduce it. Surprisingly, this never gets to seem old for most people. Apple is sure to get a lot of press over the next few days, but should you be impressed and push the stock higher? More >

Apple and Fox in Potential iTunes Movie Rental Deal
Excerpt from the InvestorGuide.com Stock of the Day on 12/27/2007

Shares of Apple were up nearly 2% in early trading after a potentially big deal was announced with Fox. The Cupertino, CA-based Apple has ridden the profit wave caused by its wildly-popular iPod and iPhone products, and is looking for growth in similar markets. Thursday's big news involved a potentially ground-breaking deal with Fox in which the movie studio will allow consumers to rent movies through Apple's iTunes. With online movie rentals so new, will Apple be able to make the deal work and attract the rest of Hollywood? Will international sales of its iPhone take off, or will the company's high licensing fees cause any deal to fizzle out? More >

Apple juiced by astounding fourth-quarter sales   10/23/2007

Apple is Blossoming, but Still Remains Far Behind   7/26/2007

Apple Aims to Make Alexander Graham Bell Proud   1/10/2007

Apple Finally Closes Book on Options Inquiry   12/29/2006

Apple Looking to Complete The Home Entertainment Experience   9/13/2006

Apple (AAPL) Upgrades

Date
Analyst
Old Rating
New Rating
10/02/2009
UBS
Neutral
Buy
09/10/2009
JMP Securities
Market Perform
Outperform
04/23/2009
RBC Capital
Underperform
Outperform Apple Incdesigns
02/25/2009
Canaccord Adams
Hold
Speculative Buy
01/15/2009
Broadpoint.AmTech
Neutral
Buy this morning
01/15/2009
Broadpoint.AmTech
Neutral
Buy citing valuation

Apple (AAPL) Downgrades

Date
Analyst
Old Rating
New Rating
04/23/2009
Collins Stewart
Buy
Hold
04/20/2009
Earlier, Gabelli & Co
Buy
Hold saying
02/24/2009
Calyon Securities
Outperform
Underperform
12/16/2008
Calyon
Buy
Outperform
10/22/2008
UBS
Buy
Neutral
05/09/2008
S&P Equity Research
Buy
Hold

Apple (AAPL) New Coverage

Date
Analyst
Rating
09/03/2009
William Blair
Outperform
05/11/2009
Susquehanna
Positive
03/31/2009
Scotia
Sector Perform
01/07/2009
Collins Stewart
Buy
08/08/2008
Credit Suisse
Outperform
08/05/2008
UBS
Buy $195 Target
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