A.D.A.M. (ADAM) Analysis - Stock Analysis, Stock Ratings

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Does Google's DoubleClick Service Ad Up?
Excerpt from the InvestorGuide.com Stock of the Day on 9/18/2009

The allure of a $7.6 billion graphical display ad market was too much for Google to let slip away to competitors like Yahoo (YHOO: Charts, News, Offers) and Microsoft (MSFT: Charts, News, Offers). As a result, the search engine icon made a decision 18 months ago to buy DoubleClick Incorporated, a popular online ad server, for $3.2 billion. Google's rationale behind the purchase was to use the server's customer network and display technology as a gateway into the display ad market. Well, that "gateway" is officially open for business. Google announced that it will launch its new DoubleClick advertising exchange feature public today. What exactly is this new service? And what does it mean for Google's future?

The DoubleClick advertising exchange is a network that allows websites to post available ad space for advertisers to bid on. Google has had extensive experience and success with similar ad network arrangements. However, the difference is, unlike Google's past ad networks, the DoubleClick service concentrates on display ad offerings. The idea behind the ad network model is that advertisers are privileged to a wider choice of advertising mediums and a more focused scope of content targeting while publishers hope to receive higher rates for their unsold inventory than with other remnant inventory options. Google turns a profit by taking a small cut of all the brokered deals on the network. Google's display ad network launch has generated such a buzz because Google is the leader in text based ad networks. Now, the online search engine franchise wants to try its hand at display advertising. More >

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Google is Wasting its Energy by Developing an Operating System
Excerpt from the InvestorGuide.com Stock of the Day on 7/9/2009

Google's major product announcements are usually accompanied with a lot of hype even if in the end they don't amount to much. The company has a large influence on the internet given the success of its core advertising business and that cachet transfers over to new initiatives. Tuesday's announcement that Google will be launching a new operating system has created a significant storm not only because of the above factor but also due to the fact that it comes along with a nice business soap-opera plot of Google vs. Microsoft. But for anybody considering an investment in Google's stock based on this announcement, the best advice would be to move on because this is not an investable event -- when it is said and done, Google's operating system, no matter how successful or not, will not have an impact on the stock price. More >

Google's Growth Declines
Excerpt from the InvestorGuide.com Stock of the Day on 4/17/2009

Google (GOOG: Charts, News, Offers) reported that its first quarter net income rose 8.9% to $1.42 billion from this time last year. However, a closer look at Google's quarterly report also revealed that the world's most popular online search engine experienced its first sequential drop in sales since 2004. This news seems to have been bitter-sweet for investors. Wall Street's initial reaction was very positive, but the momentum appears to be slowing down. How was Google able beat expectations while experiencing a drop in sales? What does this report mean for Google's future? More >