General Mills Experiences Increase in Revenue
Excerpt from the InvestorGuide.com Stock of the Day on 9/17/2008

General Mills Incorporated (GIS: Charts, News, Offers) beats out first quarter profit forecasts, but suffers a 3.6% drop in net income. General Mills watched its revenue jump 14% from $3.07 billion to $3.5 billion. Yet, the company struggled to keep its net income advancing at a positive rate, as it fell from $288.9 million to $278.5 million. The Cheerios cereal producer even raised its fiscal 2009 earnings outlook from $3.81 to $3.85 per share. How was General Mills able to increase profit levels while its net income decreased? More >

General Mills Scrimps to Save
Excerpt from the InvestorGuide.com Stock of the Day on 9/19/2007

As a refreshing change to the disappointing earnings reports and news of companies struggling to stay profitable amid the credit crunch, General Mills had a celebratory announcement today. The Minneapolis-based foodmaker reported a sizeable increase in quarterly profit this morning, sending shares ahead in early trading. Like its rivals, General Mills has felt the pinch of increasing costs for ingredients, but they've been able to side-step that challenge while increasing marketing spending to stay in front of consumers. While their latest tactic to improve their margins seems questionable to consumers, it also seems to be working. Has General Mills found the way to stay ahead, or could their money-saving change do more harm than good? More >