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Hertz Forecasts a Surprise Profit
Excerpt from the InvestorGuide.com Stock of the Day on 6/25/2009

One of the most volatile industries right now, one that has been impacted severely by the financial crisis, is the automobile industry. Major automobile manufacturers including General Motors (GM: Charts, News, Offers) and Chrysler have filed for Chapter 11 bankruptcy protection. Auto dealerships have had to slash prices in attempts to draw in customers, who are hesitant to make big purchases. And in an industry that blends the auto industry with the travel industry - another area where consumers are cutting back their spending - car rental companies such as Hertz have been struggling too. So how is it that today's announcements by Hertz's CEO show that the company is revving their engine to get back on track?

Up until today, Hertz had recently been playing it pretty cautiously. The company has refused to issue an earnings forecast since late 2008, due to the uncertainty of the economic situation. Hertz had held back on purchasing new vehicles for its fleet, which has resulted in the size of its U.S. fleet dropping 15% from last year. Not only was Hertz concerned about the price of automobiles, but the company was also hindered by the realization that many people were holding back on traveling, because they simply didn't have the discretionary income to take a vacation right now. More >


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Hertz Global Holdings (HTZ) Upgrades

Date
Analyst
Old Rating
New Rating
06/22/2009
Soleil Securities
Sell
Hold
05/20/2008
Soleil Securities
Hold
Buy

Hertz Global Holdings (HTZ) Downgrades

Date
Analyst
Old Rating
New Rating
03/05/2009
Soleil Securities
Hold
Sell
09/24/2008
Goldman Sachs
Buy
Neutral
08/11/2008
J.P. Morgan
Overweight
Neutral
03/31/2008
UBS
Buy
Neutral
12/12/2007
Banc of America
Buy
Neutral

Hertz Global Holdings (HTZ) New Coverage

Date
Analyst
Rating
09/23/2008
Soleil Securities
Hold
09/04/2008
FTN Midwest
Buy
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